The British equivalent of the U.S. FDA is cracking down on claims by infant formula companies marketing the stuff as "like breastmilk."
Read about it RIGHT HERE.
An excerpt:
Claims currently being made on products and marketing materials, which will have to be removed, include: "Now even closer to breast milk" and "Helps to support immunity" on packs of SMA Gold; "Closer than ever to breast milk" on Cow & Gate and Farley's products; and "Supports your baby's immune system" and "The closest to breast milk" on Aptamil First.
skip to main |
skip to sidebar
I don't want to sell anything, buy anything, or process anything as a career. I don't want to sell anything bought or processed, or buy anything sold or processed, or process anything sold, bought, or processed, or repair anything sold, bought, or processed. You know, as a career, I don't want to do that.
About Me
Blogs I Like to Read
- Amy's Very Cool Homeschooling Family
- Ann Douglas
- Blogging Baby
- David Rhoden
- Domestic Psychology
- First Impressionist
- Jonathan Hickman
- Lemuria Books
- Mamas Ink
- Marrit Ingman
- Martini Made
- Meagan Francis
- Mo's Journal
- Remembering Ward
- Suburban Turmoil
- The Vol Abroad
- This Woman's Work
- Women's Health News
- Zygote Daddy
Good Stuff on Being a Parent/Family Life
Books I"ve written/contributed to
Blog Archive
-
▼
2007
(340)
-
▼
March
(88)
- partygirl
- i've decided...
- at the circumcision
- baby (girl) names, redux
- emma?
- yes, freaky
- mother's little helper
- children don't walk
- the baby is a.....
- damn, i am tired
- bring. them. home...NOW
- current reading
- No title
- breastfeeding: a pain worse than childbirth?
- goodbye cinco
- the secret
- stuff i am looking for
- relief
- on the turntable today
- current reading
- etta's doll
- baby gender
- the creeping crud
- foodstuffs rant
- fern care?
- an unsuccessful evening
- cutting the cord
- ted & sylvia
- just 'cause i miss them so damn much
- a plan
- choosing a baby sling
- different
- for the record
- congrats to bee!
- i miss my kids
- worm care instructions
- more on fear of the big, bad birthing ball
- i miss my supershorthair
- a little bitter
- further indulging my sylvia plath obsession...
- henry
- falling off the dangerous birthing ball
- lindsay's birth story
- sleepovers
- belly update
- presenting...the belly
- nicu nightmares
- hot mom
- awesome vintageness
- clooney to adopt
- congrats!
- how i parent
- maternal thrombophilia and persistent pulmonary hy...
- angelina jolie tries to one-up me
- one of many reasons i will never be a southern bap...
- halfway
- white & tasty
- "now, most like breastmilk!"
- are we crazy?
- busy
- separate bedrooms
- at suburban turmoil today
- giving birth
- salma hayek pregnant
- new FOUNTAINS OF WAYNE!!!
- tap...tap...tap
- hollywood farm girl
- an extraordinary life or, my grandmother kicks it ...
- color me jealous
- me and the sibs
- walter
- a good man
- waiting for daisy
- on the turntable today
- current reading
- baby hair and heartburn
- next time, i will stop to help
- kids in the (knoxville) 'hood
- it got me
- new shins record?
- nesting
- sick
- i heart marshall crenshaw
- the filthiest wal-mart
- sleeeepy
- twins are the new third-world orphans!!
- this name might give the kid an attitude
- UNICEF says:
-
▼
March
(88)
4 comments:
I don't see anything wrong with the claim "now closer to breast milk" if in fact the product is different than before and its difference makes it more like breast milk than before.
Nor do I see anything wrong with "helps to support immunity," if there's something in there that helps to support immunity. That's all true. I don't see anything here that even intimates "just like breast milk."
Formula companies should try to make their products more like breast milk, as science increasingly permits; and when they succeed, they should be permitted to so advertise. Those like me who would like to, but cannot, breastfeed would like to have that info.
As a formula feeding mom, however, this advertising is targeted at making YOU pay more for a formula that is no closer to breastmilk than any other formula. When a real breakthrough in formula is made, ALL formulas are required by the Codex Alimentarius to make those changes.
The rest of the differences in formulas relate to different ideas that scientists have on how to make a better formula. No one really knows, though, so everything is pretty experimental. The things that are proven about formula (how many calories for example, are required to be standard for all formula). This site has an excellent, balanced explanation:
http://www.askdrsears.com/html/0/T000100.asp
Cracking down on false and misleading claims by formula companies by requiring them to follow the WHO code is in everyone's interest, formula-feeding moms, breastfeeding moms, and babies.
no, this is simply lactivist pressure and bullying that led to this.
Only one type of milk will ever be breastmilk, that is breastmilk. Scientists will never be able to artificially manufacture it. Anyone who thinks otherwise is dreaming. Formula will always remain an inferior substitute, the formula companies just want everyone to believe otherwise and they do a pretty good job of it. Someone needs to keep them in check.
Amanda
Post a Comment